We are Gausians, the Builders of New Age Gaming Experience from India.

Join Gausi Lifestyle and shape the future of innovation in tech and lifestyle products. We offer dynamic career opportunities across marketing, design, product development, and more. Be part of a passionate team driving growth and creativity in a fast-paced environment. Explore a career at Gausi Lifestyle and unlock your potential!

Performance Marketing Manager

**Job Description: Performance Marketing Manager**

**Position:** Performance Marketing Manager
**Location:** [Hyderabad]
**Type:** Full-time

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**About the Role:**

We are seeking an experienced and data-driven **Performance Marketing Manager** to join our dynamic team. The ideal candidate will lead the planning, execution, and optimization of all digital marketing efforts, with a primary focus on driving measurable results through paid channels. You will play a crucial role in scaling the business, enhancing brand visibility, and delivering a high ROI on advertising spend.

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**Key Responsibilities:**

1. **Develop & Execute Performance Campaigns:**
– Design, launch, and optimize multi-channel campaigns across **Google Ads, Facebook, Instagram, LinkedIn, YouTube**, and other relevant platforms.
– Set up and manage **PPC, display ads, retargeting, and affiliate marketing** strategies to meet business KPIs.

2. **Data Analysis & Optimization:**
– Analyze key performance metrics to optimize ad spend and improve campaign performance.
– Continuously conduct A/B testing on creatives, landing pages, and CTAs to maximize conversion rates.
– Regularly monitor and report on campaign performance using tools like **Google Analytics, SEMrush, or similar platforms**.

3. **Budget Management:**
– Allocate and manage advertising budgets, ensuring maximum efficiency and effectiveness.
– Track and forecast performance to inform budgeting decisions and prioritize marketing efforts.

4. **SEO & SEM Strategy:**
– Collaborate with SEO teams to align paid and organic strategies, improving visibility and driving traffic.
– Manage **search engine marketing (SEM)** campaigns and keyword bidding strategies.

5. **Customer Acquisition & Retention:**
– Focus on both acquisition and retention efforts, developing personalized customer journeys across paid media.
– Optimize campaigns to target key segments, ensuring relevant messaging and offers for different customer personas.

6. **Collaboration & Stakeholder Management:**
– Work closely with **content, design, and product teams** to ensure cohesive branding and effective marketing collateral.
– Communicate campaign progress, challenges, and results to stakeholders and senior leadership.

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**Key Requirements:**

– **Bachelor’s degree** in Marketing, Business, or related field.
– **3-5 years** of hands-on experience in performance/digital marketing, managing large budgets.
– Proven experience in managing **Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.**
– Strong knowledge of tools like **Google Analytics, Google Tag Manager, Facebook Business Manager,** and ad reporting platforms.
– Analytical mindset with a passion for testing, data analysis, and constant optimization.
– Excellent communication and presentation skills.
– Experience with **eCommerce**, **B2B/B2C** campaigns, and knowledge of **affiliate marketing** is a plus.

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**Why Join Us?**

– Be part of a fast-growing, innovative team that values creativity and results.
– Opportunities for professional growth and development.
– Competitive salary and benefits package.

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**How to Apply:**
Send your resume and a brief cover letter outlining your experience in performance marketing to [email protected]. We look forward to hearing from you!

**Job Description: Social Media Manager**

**Position:** Social Media Manager
**Location:** [Hyderabad]
**Type:** Full-time

**About the Role:**

We are looking for a creative and strategic **Social Media Manager** to lead our social media efforts. The ideal candidate will have a deep understanding of social media platforms and trends, a passion for engaging audiences, and a talent for growing brand presence online. As the Social Media Manager, you will create and execute social media strategies that align with our business objectives, build brand awareness, and drive engagement.

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**Key Responsibilities:**

1. **Social Media Strategy & Execution:**
– Develop and implement a comprehensive **social media strategy** across platforms such as **Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube**, and more.
– Create a content calendar and manage daily posting, ensuring consistent brand voice and message.
– Plan and execute campaigns to grow followers, increase engagement, and drive traffic to the website or online store.

2. **Content Creation & Curation:**
– Collaborate with the content and design teams to create visually appealing, on-brand content (images, videos, stories, etc.).
– Curate and share relevant user-generated content (UGC) to increase community involvement and brand loyalty.
– Stay on top of social media trends and incorporate innovative content ideas to keep the brand relevant and engaging.

3. **Community Engagement & Management:**
– Engage with followers by responding to comments, messages, and mentions promptly, fostering a strong sense of community.
– Identify and build relationships with relevant influencers and brand advocates to expand brand reach.
– Monitor conversations about the brand and industry, ensuring appropriate and timely responses to opportunities and challenges.

4. **Social Media Analytics & Reporting:**
– Track, analyze, and report on key performance metrics (KPIs), including follower growth, engagement rates, and conversion rates.
– Use data insights to refine social media strategies, optimize content, and improve overall performance.
– Prepare regular reports to update leadership on social media performance and future recommendations.

5. **Paid Social Media Campaigns:**
– Work with the performance marketing team to develop and execute **paid social campaigns** that align with broader marketing goals.
– Manage ad budgets for sponsored content and promotions, optimizing ads for maximum impact and ROI.

6. **Collaboration & Cross-Functional Work:**
– Work closely with **content, design, marketing, and product teams** to ensure social media efforts align with broader company objectives.
– Support product launches, promotions, and events with targeted social media strategies and real-time engagement.

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**Key Requirements:**

– **Bachelor’s degree** in Marketing, Communications, or a related field.
– **2-4 years** of proven experience managing social media platforms for brands.
– Strong knowledge of social media platforms, trends, and best practices.
– **Content creation skills** (graphic design, video editing, etc.) and proficiency in tools like **Canva, Adobe Creative Suite, or other relevant platforms**.
– Experience with **social media management tools** like **Hootsuite, Buffer, Sprout Social**, etc.
– Analytical mindset with experience in **data analysis and reporting tools** (Google Analytics, social platform insights, etc.).
– Excellent written and verbal communication skills, with a keen eye for detail.
– Ability to multitask and manage multiple platforms in a fast-paced environment.

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**Why Join Us?**

– Be part of a creative, forward-thinking team in an innovative environment.
– Grow your career with opportunities for leadership and personal development.
– Competitive salary and a comprehensive benefits package.

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**How to Apply:**
Send your resume, portfolio (if applicable), and a brief cover letter explaining your passion for social media to [email protected].